A $27 book for women who cannot think straight in their own homes, and the three-layer machine built around it. Twelve pages are live. Nothing can take money yet.
Each layer has one job, and the jobs are different. The most common way to break this business is to ask the front end for profit.
| Position | Product | Price | Take | Status |
|---|---|---|---|---|
| Core | The FogEbook, audiobook, 3 bonuses | $27 | 100% | Live |
| Order bump | The Steady Room, monthly7-day free trial, then $19/mo. Single yes/no, never a menu | $0 today | ~25% | Live |
| OTO 1 | 30-Day Clarity Protocol + Boundary Scripts Vault | $147 | 8% | Live |
| OTO 1 down | Protocol, audio edition + workbook | $47 | 5% | Live |
| OTO 2 | The Steady Room, lifetimeBoth courses included. Stated value $841 | $497 | 3% | Live |
| OTO 2 down | Lifetime payment plan3 × $179 = $537. Total stated in plain type | $537 | incl. | Live |
| Day-zero AOV | Modeled at observed Welcome Home rates | $56.02 | ||
| Ascension | Decide With a Clear HeadThe awareness bridge. Currently buried inside OTO 2 | $197 | — | Repositioning |
| Profit engine | Solid Ground phases 2–3, productizedDocumentation system, financial-separation kit, templates, async review | $997–$1,997 | 1–2.5% | Not built |
Welcome Home, same operator and adjacent market, came in at $23.72 against $49.55 modeled, or 48% of model. Every projection here uses Welcome Home's real CPA and real AOV rather than the optimistic ones. That is why the mid-ticket carries so much of the load.
Decline routing walks end to end and is verified against the live domain. Accepts route to /checkout until Stripe exists, because an accept charges a stored card.
At roughly $30K/mo in ad spend and Welcome Home's real $12.89 CPA, that is about 2,300 buyers a month. Month six, not month one.
| Layer | Assumption | Month-6 profit |
|---|---|---|
| Front end | 1.84x gross, $23.72 AOV, net of processing and refunds | ~$18K |
| Mid-ticket | 2.5% of buyers at $1,497, ~80% margin | ~$58K |
| Membership | Six cohorts accumulated, 12% churn | ~$11K |
| Total | Halve the mid-ticket take and this still clears ~$58K | ~$87K |
The ramp is the real constraint. A new account in this niche climbs roughly $100/day to $300 to $500 to $800 to $1,000+. You are only at full run rate for months four through six. Budget $60K–$80K of cumulative ad spend before this compounds, and expect negative cash until about month four.
Subscription alone cannot do it. At 12% churn, month six gives you 4.46 months of accumulated adds. Reaching $50K on membership alone would need 5,360 buyers a month from month one. That is arithmetic, not execution.
Amy Simon is the author and face. Get Clarity Back stays the imprint, because facelessness is correct for a $27 book whose product is discretion. Publishers publish authors.
Leaving is not a decision. It is a build. She is not still there because she is weak. She is still there because she does not yet have her own money, her own record of what happened, and her own place to stand. Three things she can build quietly, without telling anyone and without deciding anything.
She is positioned as a peer five steps ahead, never an expert. She is roughly 49, a single mother, and out. That places her inside the avatar rather than above it, which is both the only honest position available to her and the strongest one here.
The acting background leads, never hides: twenty years paid to be believable, and she still could not see it in her own house. Concealed, a hypervigilant buyer finds it and reads it as proof she was performed at.
| Phase | Solid Ground | What she does | Who teaches it |
|---|---|---|---|
| 1 | See it | Name the mechanism, stop relitigating whether it is real | The Fog, already built |
| 2 | Stand on it | Build the private record so she cannot be talked out of her own memory | Amy |
| 3 | Fund it | Her own account, income line, credit, copies of the documents | Amy + credentialed partner |
| 4 | Choose it | Decide from options rather than desperation | Amy, plus referral |
Phase 3 is the differentiator, the credential fix, and the answer to the constraint that nearly killed high ticket here: her buyer's money is controlled by the person she is buying the book about. Getting her access to money is the product rather than the barrier to it.
| Missing | Consequence | Owner |
|---|---|---|
| Stripe connection | No buy button, no accept, no bump. Every dollar is behind this | Alex |
| Five config placeholdersLegal entity, address, state, support email, billing descriptor | Rendering red on the live checkout. A credibility problem, not just a to-do | Alex |
| The traffic layer | No ads exist at all. Nothing above happens without it | Claude |
| Email sequences | Delivery, follow-up, OTO re-offers, trial conversion | Claude |
| Amy's story recording | Blocks the VSL re-cut, the About page, and every ad | Amy |
| The mid-ticket build | This is the profit engine. Pre-sell it by email before building it | Both |
| Book files in the library | Shelf page exists, nothing to read on it | Claude |